| PICCIANO CUTS

CREATING A CAMPAIGN HERO VIDEO TO LAUNCH PICCIANO CUTS INTO IT’S NEXT PHASE. THE CONCEPT FOCUSED AROUND HIGH ENERGY AND DYNAMIC MOVEMENT WITHIN WHAT IS A STILL MOMENT. AIMING TO CREATE A FEELING OF MORE THAN A TRANSACTIONAL FRIENDSHIP, RATHER A RELATIONSHIP AND FEELING, UNIQUELY ACHIEVED HERE. SINGULAR LIGHTING AND EXTREME ANGLES HELPED TO EXAGGERATE MOVEMENT AND THE PROCESS OF A HAIRCUT. VARIED USE OF FILMING TECHNIQUES SUCH AS SLOW SHUTTER AND WHIP PANS TO ALLOW FOR SEAMLESS TRANSITIONS BETWEEN SHOTS AND CLIENT, CREATING THE FEELING OF EVERYONE IS AT A LEVEL IN THAT CHAIR. THE FINAL NOD OF APPROVAL IN THE MIRROR - ANOTHER SATISFIED CUSTOMER.